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A Founder's Motivation


A still from the video. Stacy is lying on the hospital bed, holding the baby, and Joe is next to her. They're both smiling.

I love reminiscing with my photos and videos—how they remind me of forgotten moments, how they make me feel, and how they underscore the importance of my relationships.


Within 24 hours after my first son was born, I created a video to share with my family. (Within 24 hours! There's actually a lot of downtime in the hospital when you have a kid—they sleep a lot!)


I wanted my family, especially my parents, to not just see photos but to experience the day. I chose the best video clips and photos, slapped them together, overlaid a popular song at the time that was just right (Go Do by Jónsi), and posted it on YouTube. It was cheesy, overly sentimental, and I was a mumbling mess. My wife wasn’t too keen on how she looked—c-sections are tough. Maybe twenty family members watched it that day, and they were incredibly grateful for sharing our experience.


Every once in a while, we dig up that YouTube link to relive the day. Grayson is now old enough to ask to see it, and every single time it’s played, we all love it, especially the kids.


That video now serves as motivation to help build a company that produces similar memory experiences for all users, to relive their most precious moments.




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